To boost traffic to your website, you need to understand basic SEO principles before optimizing your site. These include identifying user’s research intentions, that is to say, the different ways in which Internet users carry out their research on search engines. Understanding intentions can be used to better target keywords, increase the click-through rate for keywords and create relevant campaigns for the user.
First, it must be understood that search engines are tools for accessing websites. The search box is actually a means of expression for the user. He expresses that he has a need, a need to search on a subject for which he needs information. These queries are made in order to directly find a website. Either the user does not know the URL, or he enters the name of the company in the search bar of his favorite browser to find even faster the website.
The meta description plays an important role in boosting the site’s visibility. Its format is: For example, for the overview presented above, you can find:
Remember that search engines can only read the text, not images. If you have images, make sure their file name is representative (opt for steel.jpg rather than dsc1882.jpg) in addition to using a specific tag, the ALT tag. If in doubt, hire this company that offers expert SEO services. In the source code, you will see: <img src = “steel holder.jpg” alt = “Steel door”>.
Long-tail keywords should always be preferred to short-tail keywords (Ex: Use long-tail keywords like “SEO best practices” as opposed to short-tail keywords, such as “SEO” or “SEO practices”).
By using long tail keywords (even if your site is new) you can get high search results in Google if your content is really good. The keyword strategy is the most important SEO best practice.
On another level, the URL structure of your blog plays a vital role when it comes to getting the best results for a keyword on Google. If you have a vague URL structure, make sure you simplify it to reduce the number of characters shown in Google’s results. Most beginners use non-optimized URL structures, SEO specialists strongly suggest changing URL structures to enhance SEO,
If you have a WordPress site, you can use the URL structure by going to WP Dashboard Settings >> Settings -> Permalinks and choosing Custom Structure. Choose the structure “/% postname% /”, this is the most simplified URL structure in terms of SEO.
Links are one of the most crucial parts of the web. This allows search engine robots to crawl the site and your visitors to discover relevant content. Thus, Google and Bing closely monitor the links you make to other sites, but also those pointing to your site.