Search engines look for search terms input by the user. Search engines than scouring the internet looking for those terms, be they in the written content or the HTML and associated coding. The search engine then ranks websites that it notices with those terms and ranks them based on relevance to those search terms. Including search terms important to your business on your internet content can be invaluable. A paving service, for instance, would want some terms to be noticed by a search engines and thus put them on their websites.
“Paving” is only the beginning; our theoretical paving service would also want to include terms such as “asphalt”, “driveways”, “parking lots”, “parking lot”, “blacktop”, “roads”, “service”, “professionals” (among others) and their location in the world in as many different ways as possible, including city, state (or territory or province) and zip code to draw in customers their trucks can reach. The more keywords associated with your business you can put on your web content, the more likely your site is to be deemed relevant to a search, and the more likely your business is to be noticed by a search engine’s users, any number of whom could eventually become customers. If you need to you can use a seo expert in TN to help you with your search engine domination.
Promoting your site elsewhere can also be vital; the more people clicking on your links, whether via a search engine or direct links, the more likely a search engine is to deem your site relevant. Link to your business’s web content at every chance you get. If you have social media profiles, link to your business’s website as often as possible. If you advertise online, include as many links to your sites as you can reasonably afford. This is called backlinking and is another valuable SEO method.